Carol ReeveOct 24, 20172 minAudience PersonasDetermining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of...
Carol ReeveOct 26, 20162 minThe Value of ProcessI recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks...
Carol ReeveOct 25, 20163 minResponding to MistakesI’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake...
Carol ReeveOct 15, 20162 minDoing Well by Doing GoodOver the course of my career, I have served actively on eight nonprofit boards. Some of those organizations have had a pretty high...
Carol ReeveOct 12, 20163 minCollateral DamageOn a walk one morning, my husband and I came across a deer that had been struck by a vehicle and lay on the side of the road. It was...
Carol ReeveOct 27, 20151 minTouchpointsThe term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface...
Carol ReeveOct 26, 20152 minMy Mother's AdviceI recently had an opportunity to submit some content to the author of a book on advice given by mothers. I’m sure there are far more...
Carol ReeveOct 24, 20153 minOn GrammarI had lunch earlier this week with a gentleman who runs a reputable production company in Knoxville. We happened upon the subject of...
Carol ReeveOct 23, 20151 minScreaming ChildrenEvery organization has what I call “screaming children” – those issues which demand attention. It is, of course, human nature, to want to...