- Jun 22, 2020
- 1 min
- Apr 27, 2020
- 3 min
- Oct 25, 2017
- 4 min
- Oct 24, 2017
- 2 min
Audience Personas
Determining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of...
- Oct 24, 2017
- 2 min
- Oct 24, 2017
- 2 min
- Oct 24, 2017
- 3 min
- Oct 26, 2016
- 2 min
The Value of Process
I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks...
- Oct 25, 2016
- 3 min
Responding to Mistakes
I’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake...
- Oct 15, 2016
- 2 min
Doing Well by Doing Good
Over the course of my career, I have served actively on eight nonprofit boards. Some of those organizations have had a pretty high...
- Oct 12, 2016
- 3 min
Collateral Damage
On a walk one morning, my husband and I came across a deer that had been struck by a vehicle and lay on the side of the road. It was...
- Nov 27, 2015
- 2 min
- Oct 28, 2015
- 2 min
- Oct 27, 2015
- 1 min
Touchpoints
The term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface...
- Oct 26, 2015
- 2 min
My Mother's Advice
I recently had an opportunity to submit some content to the author of a book on advice given by mothers. I’m sure there are far more...