Audience Personas

Determining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of...

Brand Audit

The Value of Process

I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks...

Responding to Mistakes

I’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake...

Doing Well by Doing Good

Over the course of my career, I have served actively on eight nonprofit boards. Some of those organizations have had a pretty high...

Collateral Damage

On a walk one morning, my husband and I came across a deer that had been struck by a vehicle and lay on the side of the road. It was...

Oxygen Masks

Touchpoints

The term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface...

My Mother's Advice

I recently had an opportunity to submit some content to the author of a book on advice given by mothers. I’m sure there are far more...

On Grammar

I had lunch earlier this week with a gentleman who runs a reputable production company in Knoxville. We happened upon the subject of...

Screaming Children

Every organization has what I call “screaming children” – those issues which demand attention. It is, of course, human nature, to want to...