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Some are for-profit. Some are non-profit.

Some are not-yet-making-a-profit. 
Some are owned by women and people of color addressing education gaps and economic mobility. Some are technology companies seeking better and smarter solutions. 

We help all of them shout their messages on a lean, startup budget.

When it comes to startups, a clear identity is everything. That's why we start with the Why, How, and What, then boil them down to a positioning statement worth shouting from rooftops. Then we develop the visual identity, including a full logo and icon package and a style guide to ensure consistent usage. 


Our Approach

Carol Reeve, founder of Girl on the Roof, does a lot of work with entrepreneurs as a mentor, coach, and guest lecturer for multiple business accelerators across the North Carolina Triad (comprised of Winston-Salem, Greensboro, and High Point). Carol has counseled startups in technology, fashion, home furnishings, education, culinary, athletics, cultural arts, and more. 

Nearly every startup has one key challenge in common:  They have trouble concisely and consistently articulating the WHY of their business. Most of them can explain their WHAT, but research has shown (thank you, Simon Sinek) that people don’t buy what you do; they buy why you do it. At Girl on the Roof, we start with the WHY and build the message from there, informed by audience insights like values, challenges, influences, and information sources. Because reaching your audience requires understanding them and meeting them where they are with a message that compels them to action.

Startups are budget conscious by necessity. Fortunately, so are we.


Once a brand identity has been established, the next step is to build a website that works 24/7/365, because there are only so many hours in the day (seemingly fewer for founders wearing countless hats). This is a critical — and exciting — step since a website is a visible indicator of an entity's legitimacy. It's often where prospective investors and clients look first. But a slick website won't do much good if people can't find it. This is where keyword research and SEO (search engine optimization) come into play. This work, rooted in audience insights, ensures that the website is more than just a pretty face for the business. It's a full-out workhorse. 

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"Working with Carol and her team was seamless, professional, and easy. They created a website for me that really reflects the tone and spirit of my work. Thank you so much!"


– Holly Marion,
Business Owner

Is your message ready to shout? 

Email us or give us a shout at 865.742.3409.

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Resources for Startups

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