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In 2009, Girl on the Roof was founded in Knoxville, Tennessee by Carol Reeve to amplify the message, exposure, and impact of organizations that aim to better the lives of others through education, arts, advocacy, and principled economic development. The firm’s client list grew quickly to include nonprofit organizations, municipalities, and startups.

In 2013, GotR founder Carol Reeve was named to 40 Under 40 Business and Community Leaders by the Greater Knoxville Business Journal.

In 2014, Girl on the Roof launched the LOUDMOUTH program, an innovative program that encourages businesses to support nonprofit organizations in their community through the gift of needed marketing services in their name.

In 2015, Girl on the Roof secured a General Services Administration contract, allowing the firm to do work for the United States government. The GotR team began providing graphic design services to the United States Department of Education in 2016.

In 2017, Girl on the Roof relocated to Winston-Salem, North Carolina, in part to help support the ongoing renaissance in the City of Arts and Innovation. The team quickly immersed themselves in the thriving entrepreneurial ecosystem in Forsyth County, NC, mentoring and coaching startups and providing strategic planning, marketing, and design services to local organizations.

In 2018, Carol Reeve was instrumental in the formation of the REACH Women’s Network, serving as a founding member and developing the organization’s brand, mission, and positioning. Girl on the Roof would later develop the branding for the annual REACH Women’s Conference, which began in 2020.

In 2021, Girl on the Roof was recognized as an innovative business by the Princeton Theological Seminary, and Carol Reeve was recognized by HOPE Dealers Outreach for her service to the community and for “helping other women continue to DREAM.”

In 2021, Carol Reeve was named an Outstanding Woman in Business by the Triad Business Journal.

Today Girl on the Roof stays deliberately lean and intentionally staffed (see our operating philosophies) so we can do more for organizations with fewer resources. Clients tell us they appreciate that the highly skilled people they interact with are the same ones doing the work, from concept through implementation. (We don’t hand off execution to an intern.) This ensures quality and efficiency at every step.

Our core values and our creed further reflect the quality, efficiency, and integrity of our team and our work.

Our Story
Girl on the Roof Leadership Team


President + Chief Strategist 
Carol approaches marketing and branding with uncommon insight gleaned from 25+ years of experience. Her résumé includes brand management roles at Kao Brands (Bioré and Jergens), Liberty Mutual, and Scripps Networks Interactive (HGTV, DIY, and GAC), where she spearheaded brand integration strategies for some of the world’s top brands. Her work has earned branding and advertising awards for nonprofits and Fortune 100 companies alike. 

Carol founded Girl on the Roof in 2009 with the desire to use her world-class marketing experience to strengthen communities. She taught Marketing at Johnson University and is an active member of the entrepreneurial ecosystem in the North Carolina Triad, serving as a mentor and faculty member for numerous business accelerators. She was also a member of Winston-Salem’s first cohort of Builders and Backers, a socially-conscious network of entrepreneurial thinkers. 
A Knoxville native, Carol was named to Knoxville’s 40 Under 40 Business and Community Leaders. She is a proud member of the 2019 class of Leadership Winston-Salem (#MostAuthenticClass) and is a founding board member and Vice President of Marketing & Communications for the REACH Women’s Network. Carol is the Board Chair for the Winston-Salem Symphony and has held numerous other board and advisory board positions. In 2021, Triad Business Journal recognized Carol as an Outstanding Woman in Business


Read an interview with Carol, and watch her overcome fears by rappelling down a building for her community. 


Digital Marketing Director

Skyler is a creative and technically gifted professional with expertise in communication strategies and tactics, product positioning, and company-aligned messaging. Her skills include graphic design, product marketing, digital advertising, marketing strategy, user experience design, and branding. Her experience has spanned industrial, software, legal, education, and nonprofit sectors. She is Pragmatic Marketing Certified and holds a Google Ads Search Certification. She is a board member of the Associated Artists of Winston-Salem and participated in the Triad’s ArtPop Street Gallery program in 2017. Skyler is also a skilled photographer and assists with project management. Skyler is a graduate of High Point University.

Ready to step onto the Roof? 

Email us or give us a shout at 865.742.3409.


Girl on the Roof is a GSA Contract Holder, making us eligible for federal contracts. We have also been certified as a woman-owned small business (WOSB) and economically disadvantaged woman-owned small business (EDWOSB) by the US Women's Chamber of Commerce and Small Business Association. Girl on the Roof is also a certified NC Small Business Enterprise (NCSBE). 

Girl on the Roof
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