Girl on the Roof was founded in 2009 in Knoxville, Tennessee by Carol Reeve to amplify the message, exposure, and impact of organizations that aim to better the lives of others through education, arts, advocacy, and principled economic development. Clients include nonprofit organizations, municipalities, government agencies, startups, and socially and environmentally responsible businesses. Girl on the Roof relocated to Winston-Salem, North Carolina in 2017, in part to help support the ongoing renaissance in this City of Arts and Innovation.

Girl on the Roof stays deliberately lean and intentionally staffed (see our operating philosophies) so we can do more for organizations with fewer resources. Clients tell us they appreciate that the highly skilled people they interact with regularly are the same ones doing the work, from strategy to execution. who develop and implement their audience-driven, investment-returning strategies. (We don't hand off the execution to an intern.) This ensures quality and efficiency at every step.

Our core values and our creed further reflect the quality, efficiency, and integrity of our team and our work.


Carol Reeve headshot crop.jpg
Founder, Chief Strategist + Creative Director

Carol approaches marketing and branding with uncommon insight gleaned from 25+ years of experience. Her résumé includes brand management roles at Kao Brands (Bioré and Jergens), Liberty Mutual, and Scripps Networks Interactive (HGTV, DIY, and GAC), where she spearheaded brand integration strategies for some of the world’s top brands. Her work has earned branding and advertising awards for nonprofits and Fortune 100 companies alike. 

Carol founded Girl on the Roof in 2009 with the desire to use her world-class marketing experience to strengthen communities. She taught Marketing at Johnson University and is an active member of the entrepreneurial ecosystem in the North Carolina Triad, serving as a mentor and faculty member for numerous business accelerators. She was also a member of Winston-Salem’s first cohort of Builders and Backers, a socially conscious network of entrepreneurial thinkers. 


A Knoxville native, Carol was named to Knoxville’s 40 Under 40 Business and Community Leaders. She is a proud member of the 2019 class of Leadership Winston-Salem (#MostAuthenticClass) and is a founding board member and Vice President of Marketing & Communications for the REACH Women’s Network. Carol is the Board Chair for the Winston-Salem Symphony and has held numerous other board and advisory board positions. In 2021, Triad Business Journal recognized Carol as an Outstanding Woman in Business

Digital Marketing Director

Skyler is a creative and technically gifted professional with expertise in communication strategies and tactics, product positioning, and company-aligned messaging. Her skills include graphic design, product marketing, digital advertising, marketing strategy, market research, and branding. Skyler has 5 years of professional marketing experience in the industrial, software, and legal industries. She is Pragmatic Marketing Certified and holds a Google Ads Search Certification. She is a board member of the Associated Artists of Winston-Salem and participated in the Triad’s ArtPop Street Gallery program in 2017. Skyler is also a skilled photographer and assists with project management. Skyler is a graduate of High Point University.

Ready to step onto the Roof? Email us or give us a shout at 865.742.3409.