Girl on the Roof was founded in 2009 in Knoxville, Tennessee by Carol Reeve to amplify the message, exposure, and impact of organizations that aim to better the lives of others through education, arts, economic development, and social responsibility. Clients include nonprofit organizations, municipalities, government agencies, and socially responsible businesses. Girl on the Roof relocated to Winston-Salem, North Carolina in 2017, in part to help fuel the ongoing renaissance in this City of Arts and Innovation.
We stay deliberately lean and intentionally staffed (see our operating philosophies) in order to minimize overhead. This allows us to do more for organizations with fewer resources. Clients tell us they appreciate that the highly skilled people they interact with regularly are the same people who develop and implement their audience-driven, investment-returning strategies. (We don't hand off the execution to an intern.) From idea through implementation, you communicate directly with the people doing the work. This ensures quality and efficiency at every step.
Our core values and our creed further reflect the quality, efficiency, and integrity of our team and our work.
Founder, Chief Strategist + Creative Director
Carol approaches marketing with uncommon insight gleaned from 20+ years of experience. Her résumé includes brand management roles at Liberty Mutual and Kao Brands, where she served as the Technical Brand Manager for the launch of the Bioré skin care brand. Carol has created award-winning identity and advertising campaigns for small businesses up to Fortune 100 companies. Working for Scripps Networks (HGTV, DIY, and GAC), Carol spearheaded brand integration strategies and video productions for Procter & Gamble, GE Capital, Samsung, Ace Hardware, Georgia-Pacific, and others. Her work has won awards for corporate identity/logo, network image (TV), print advertising, and direct mail.
Carol has served on multiple nonprofit boards, taught marketing and PR at Johnson University, guest lectured at Salem College, and served as a coach for numerous startup business accelerators including Creative Startups and TechStarts Startup Weekend. A Knoxville native, she was named to Knoxville’s 40 Under 40 Business and Community Leaders for 2012 and to the Leadership Winston-Salem class of 2019 (#bestclassever).
Read an interview with the founder.
Content + Marketing Strategist
Skyler is a creative professional with expertise in communication strategies and tactics, product positioning, and company-aligned messaging. Her skills include graphic design, product marketing, digital advertising, marketing strategy, market research, and branding. Skyler has 5 years of professional marketing experience in the industrial, software, and legal industries. Skyler is Pragmatic Marketing Certified and holds a Google Ads Search Certification. She is a member of the Associated Artists of Winston-Salem and participated in the Triad’s ArtPop Street Gallery program in 2017. Skyler is also a skilled photographer and assists with project management.
Ready to step onto the Roof? Email us or give us a shout at 865.742.3409.