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  • GotR Team

Designed for Storytelling (case study)

Updated: Jun 23

Imprints Cares is a Winston-Salem nonprofit striving to close the achievement gap. This organization takes a holistic approach to advancing literacy and expanding opportunities for children and their families. Prior to Girl on the Roof’s involvement with the organization, many Imprints Cares supporters, donors, and clients did not understand the full scope of the organization’s services or how they were complementary in nature.


Girl on the Roof developed a graphic positioning model that helped to categorize the services offered by Imprints Cares. This model allowed the organization to more effectively communicate the breadth of their programming, experience, and impact. Imprints Cares leadership expressed to Girl on the Roof that this model made a tremendous difference in positioning the organization as a leading education expert in the community and helped them secure funding from new sources.

In 2019, the organization asked Girl on the Roof to help them develop a logo and campaign materials in connection with their 50th anniversary celebration campaign. The materials included posters, print ads, brochures, letters, information cards, and emails.


Poster examples from the 50th Anniversary event:


Girl on the Roof produced a series of print materials and videos highlighting the quality programs Imprints Cares offers for children and families.


Summer Camp promotional video:


Print ad example for local magazine:

magazine print ad example

Historically Imprints Cares has been so busy serving children and families in our community that they haven’t taken the time to share the qualitative and quantitative impact of their programs. Girl on the Roof has helped them tell these stories through an annual Impact Report.


Pages from the 2021 impact report:



“Carol and her team are wonderful partners for a small nonprofit marketing and development team. Girl on the Roof delivers high quality materials that effectively communicate the stories that we need to tell. Carol and Skyler are responsive, professional, and creative!” – Shannon Heck, Director of Development & Marketing for Imprints Cares