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Principled Businesses

We call them principled because they care about more than profit. They operate with integrity. They care about their social and environmental impact. They strive to provide fair wages and an inclusive work environment. They are intentional about supporting their community, from Winston-Salem to El Salvador.

If your business desires all of this but needs help getting there, we can help you with that, too. One way we do that is through our LOUDMOUTH Program.

Our Approach

Principled businesses have some unique challenges. The high road has a great view, but it is not always as profitable in the short-term. That’s why it’s essential to focus on a shout-worthy message, data-driven audience insights, and a marketing strategy that has measurability baked into it. Our goal is to ensure that our marketing efforts generate sufficient ROI to pay for themselves (and more) so businesses can grow and scale without breaking the bank.

Another key differentiator for Girl on the Roof that you won’t hear another marketing firm or advertising agency say:  We hope our work is so good that you don’t need us anymore. Yup, that’s right. We create strategies and plans that can be handed off to your team to execute (if that’s what you want). We’ll even train junior employees to think like seasoned marketing executives. We believe that a website that can’t easily be updated is not an effective tool for a growing business. So we build beautiful, optimized websites with a smooth hand-off in mind. And then we train your team — in less than an hour — on how to use it. Of course, we’re always a phone call away if you need us.

How do we know so much about Principled Businesses?

Because Girl on the Roof is one of them. We get it, y’all.

"Strategic is the word! I’ve never before worked with a marketing firm that took the time to really understand our business proposition and our prospective audience and help us craft our messaging so thoroughly. Since we have a clear picture of who we are and who we best serve, there’s now a method and system to our marketing, which translates every marketing dollar into a higher ROI. Girl on the Roof also completely remade our website into a gorgeous, interactive, cohesive messaging center that forms the hub of our marketing efforts. I can’t recommend them enough – they are lifechanging." 

– Yvonne Marsh, 
Marsh Wealth Management


"Girl on the Roof helped our company rebrand and develop a new marketing strategy. Carol and her team are extremely knowledgeable and professional. I highly recommend Girl on the Roof!"

– Jessica Parker,
Dissertation by Design

Our Work


When you read the word "branding," is "logo" the first word that pops into your mind? You're not alone. But a logo is just one part of a brand's identity. At Girl on the Roof, we specialize in helping principled businesses define (or redefine, if needed) their brands in ways that will resonate with their intended audiences. We start with the WHY and craft a compelling positioning statement that communicates it in the tone and personality of the business. Then we develop a logo that tells a story, a full logo and icon package, and brand guidelines to ensure consistent usage. Because consistency is critical for long-term brand recognition.


Girl on the Roof takes a strategic approach to website design — whether updating your current website or building a new one. We perform an analysis on existing websites to identify opportunities for improvement — with emphasis on search engine optimization (SEO) and user experience (UX) — based on data, industry best practices, and audience-specific insights. We can even make recommendations on which improvements can be performed by your in-house team to save on costs.

For new websites and website rebuilds, we can make platform recommendations to best suit your organization's needs. We have experience with a range of website platforms including:

  • Wix

  • Editor X

  • Shopify

  • HubSpot

  • Squarespace

  • WordPress

  • Kajabi

"GOTR provided our team with unique and resourceful avenues to convey our story. As a small business, it is often challenging to have access to a marketing agency of their caliber without feeling intimidated with the process. Carol’s team put our fears at ease and treated us like family. The end project is phenomenal."

– Jevonne McRae,
Mojo Education


When it comes to marketing strategies and tactics, audience insights are at the core of our recommendations. (Because why shout a message where your audience isn't listening?) With audience-driven strategies as the foundation, we move on to compelling content and attractive design for sales presentations, email campaigns, infographics, print and digital brochures, organic and paid social campaigns, posters, billboards, and more!


We also design, build, and manage ridiculously effective Google Ads campaigns. No matter your audience, goals, or budget, Girl on the Roof can develop effective strategies and beautiful tools that get results!

Interested in working with Girl on the Roof?

Email us or give us a shout at 865.742.3409.

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"Girl on the Roof created a simply incredible campaign for my company. Honestly, we thought our current marketing material was good, not great, but definitely okay. One meeting with Carol revealed that our material could communicate so much more effectively. On a super-tight timeline, the GOTR team absorbed the details of my company’s business and the goal of the project, then produced! They have a thoughtful approach that goes well beyond good taglines and attractive design. The material truly communicated! Highly recommended."


– David Craycraft, FIT Mobile App

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Resources for Principled Busineses

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