REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research and benchmarking. Girl on the Roof president Carol Reeve was a founding member of the organization, leading the strategic planning and positioning efforts. Girl on the Roof crafted the organization’s brand, website, and case for support. When the organization hosted the first annual REACH Women’s Conference in 2020, Girl on the Roof developed

Imprints Cares is a Winston-Salem nonprofit striving to close the achievement gap. This organization takes a holistic approach to advancing literacy and expanding opportunities for children and their families. Prior to Girl on the Roof’s involvement with the organization, many Imprints Cares supporters, donors, and clients did not understand the full scope of the organization’s services or how they were complementary in nature. Girl on the Roof developed a graphic positioning

In 2020 (and continuing through 2021), Girl on the Roof was contracted by the White House Initiative on Historically Black Colleges and Universities (within the United States Department of Education) to assist with branding and promoting their innovative, cross-functional efforts. Girl on the Roof was tasked with the following: Development of a distinct look and feel for the initiative, including style guide with color palette, fonts, infographic treatment, and more Custom de

After securing a contract with the General Services Administration, Girl on the Roof was hired by the United States Department of Education in 2016 to provide graphic design assistance on-demand, sometimes on very short timeframes. The relationship continued through administration changes. Here are a few projects that Girl on the Roof has completed for the Department of Education (ED). Digital graphics to accompany Livestream speeches by the U.S. Secretary of Education in 201