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Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research and benchmarking. Girl on the Roof president Carol Reeve was a founding member of the organization, leading the strategic planning and positioning efforts. Girl on the Roof crafted the organization’s brand, website, and case for support. When the organization hosted the first annual REACH Women’s Conference in 2020, Girl on the Roof developed


Customized Website Development (case study)
Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet Theatre for 22 years, beginning in 1980. She appeared prominently in the international dance scene and frequently danced with Mikhail Baryshnikov. She had a long and very successful career in ballet, which she attributes to specific steps of self-discovery — based on scientific principles — that she practiced to elevate her career. Ms. Jaffe


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs


The Order of Marketing
I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co
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