STRATEGY-ALIGNED, RESULTS-ORIENTED
Our Work
Girl on the Roof was founded in 2009. Since that time, we have brought world-class branding, marketing, and design services to nearly 300 organizations and brands. Strategy is in our DNA, which is why we consider Girl on the Roof a strategic marketing firm, not just a design shop, ad agency, or website development firm. Our strategies and tactics deliver measurable results for our clients. Clean, beautiful graphic design supports and elevates strategically crafted content that appeals to target audiences and motivates them to action.
Here are some recent samples of our work.
STRATEGIC PLANNING
A solid strategic plan is the backbone of any nonprofit organization. It supports the mission, casts the vision, and outlines the roadmap for how to get there. Girl on the Roof has extensive experience with strategic planning, from nonprofits in their startup phase to 100-year-old national organizations. The samples here are public-facing plans (click on the cover images to view the full documents), which are supported by more actionable internal plans to guide organizational decisions and priorities.
BRAND DEVELOPMENT
Brand development — or branding — is about more than just a logo. A brand package from Girl on the Roof typically includes:
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positioning statement
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audience personas
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full logo package including programs / sub-brands
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graphic positioning model
GRAPHIC DESIGN
From digital to print, from social media graphics to large document layout, the design team at Girl on the Roof applies best practices to each deliverable. Design services include but are not limited to:
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research, copywriting, and editing
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custom photography and stock licensing
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print consultation and management
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infographics
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digital and print ads
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brochures and one-sheets
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business cards and letterhead
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signage, banners, posters, and stickers
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social media graphics and carousels
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animated GIFs
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PowerPoint templates
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presentation design
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508 compliance and remediation
DESIGN CASE STUDY
Click page image to view full document.
WEB DESIGN
Websites are typically the first place your desired audiences will go to determine the legitimacy of your organization or brand. But without search engine optimization (SEO), they may not find you. If they do make it to your site but can't quickly find the information they're looking for, they probably won't stick around. That's why Girl on the Roof takes a holistic approach to website design that includes:
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audience insights and keyword research
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site mapping based on audience funnels
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strategic content development and organization
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original photography (land and drone)
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stock photography selection and licensing
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responsive design for desktop, tablet, and phone
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SEO tool population
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Google indexing and analytics connectivity
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staff training
VIDEO PRODUCTION
Video production can span a wide range, from quick-and-dirty social media clips to on-camera interviews and high-quality promotional videos. We do a lot of this work in-house but can also bring in skilled partners to expand our team and supplement our equipment as needed. Some of our capabilities include:
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scripting and storyboarding
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interview preparation and coaching
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location scouting
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set styling
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prop and wardrobe consultation
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land-based and drone videography
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paper cutting and editing
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voiceover
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music selection and licensing
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still and animated graphics
RESEARCH
Research is as broad of a service category as design and branding. It can take many forms. Because Girl on the Roof is committed to maximizing our clients' ROI, we focus on actionable research that drives outcomes. Research areas include but are not limited to:
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primary and secondary research
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the study of analytics
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audience insights and keyword research
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perception studies and stakeholder interviews
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brand audits
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survey design and tabulation
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interpretation and reporting of results
