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Survey of Women in the Workplace (case study)
The Community Survey of Women in the Workplace was a large-scale, community-wide survey designed to inform strategies for supporting, attracting, and retaining women.


Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research and benchmarking. Girl on the Roof president Carol Reeve was a founding member of the organization, leading the strategic planning and positioning efforts. Girl on the Roof crafted the organization’s brand, website, and case for support. When the organization hosted the first annual REACH Women’s Conference in 2020, Girl on the Roof developed


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs


A Market Research Case Study
As part of a project for the Tennessee Aging and Disability Resource Center, a division of the State of Tennessee Commission on Aging and Disability (TCAD), Girl on the Roof was hired to conduct primary and secondary stakeholder research centered around the state’s senior population. The two-fold objectives of the research were: to assess existing public and partner knowledge and opinions of TCAD and its services to identify and test strategies to promote TCAD’s services to a
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