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Survey of Women in the Workplace (case study)
The Community Survey of Women in the Workplace was a large-scale, community-wide survey designed to inform strategies for supporting, attracting, and retaining women.


Face the Wind
My husband was raised in Dayton, Ohio, the birthplace of aviation pioneers Orville and Wilbur Wright. His dad, like the dads of many of his friends, worked at Wright-Patterson Air Force Base for decades. I recall the first time (and the second and third…) that my husband saw a North Carolina license plate with the moniker “First in Flight.” He went on a diatribe about how the Wright Brothers — and their planes — were from Ohio. He was not keen on North Carolina taking any cre


Audience-Driven Strategies (case study)
Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap through the development of game-based, research-backed technology for early learners. In 2019, Girl on the Roof was hired to assist Hatch with communicating their strategic plan. Following this success, Hatch contracted with Girl on the Roof to craft the onboarding experience for the launch of Ignite by Hatch, a digital learning platform for


Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At that time her business was steady, but she knew it had the potential to grow significantly. Jessica was inspired by Girl on the Roof’s LOUDMOUTH program and wanted some counsel on how she could develop a meaningful give-back model for her business. Girl on the Roof facilitated a strategic identity session with Jessica that resulted in a strong
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