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Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At that time her business was steady, but she knew it had the potential to grow significantly. Jessica was inspired by Girl on the Roof’s LOUDMOUTH program and wanted some counsel on how she could develop a meaningful give-back model for her business. Girl on the Roof facilitated a strategic identity session with Jessica that resulted in a strong


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs


Asset-Based Branding (case study)
Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge, Tennessee with rebranding. The city was built during World War 2 as part of the Manhattan Project which produced the atomic bombs dropped on Hiroshima and Nagasaki, Japan. This complex history has haunted the city’s identity and thwarted its development. Girl on the Roof hosted a series of stakeholder interviews followed by a large community
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