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Branding + Communications (case study)
In 2020 (and continuing through 2021), Girl on the Roof was contracted by the White House Initiative on Historically Black Colleges and Universities (within the United States Department of Education) to assist with branding and promoting their innovative, cross-functional efforts. Girl on the Roof was tasked with the following: Development of a distinct look and feel for the initiative, including style guide with color palette, fonts, infographic treatment, and more Custom de


All Things Design (case study)
After securing a contract with the General Services Administration, Girl on the Roof was hired by the United States Department of Education in 2016 to provide graphic design assistance on-demand, sometimes on very short timeframes. The relationship continued through administration changes. Here are a few projects that Girl on the Roof has completed for the Department of Education (ED). Digital graphics to accompany Livestream speeches by the U.S. Secretary of Education in 201


Audience-Driven Strategies (case study)
Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap through the development of game-based, research-backed technology for early learners. In 2019, Girl on the Roof was hired to assist Hatch with communicating their strategic plan. Following this success, Hatch contracted with Girl on the Roof to craft the onboarding experience for the launch of Ignite by Hatch, a digital learning platform for


Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At that time her business was steady, but she knew it had the potential to grow significantly. Jessica was inspired by Girl on the Roof’s LOUDMOUTH program and wanted some counsel on how she could develop a meaningful give-back model for her business. Girl on the Roof facilitated a strategic identity session with Jessica that resulted in a strong
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