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Girl on the Roof in the News
We typically focus on shouting our client's messages, but here are a few recent press mentions and accolades for GotR.


Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research and benchmarking. Girl on the Roof president Carol Reeve was a founding member of the organization, leading the strategic planning and positioning efforts. Girl on the Roof crafted the organization’s brand, website, and case for support. When the organization hosted the first annual REACH Women’s Conference in 2020, Girl on the Roof developed


Designed for Storytelling (case study)
Imprints Cares is a Winston-Salem nonprofit striving to close the achievement gap. This organization takes a holistic approach to advancing literacy and expanding opportunities for children and their families. Prior to Girl on the Roof’s involvement with the organization, many Imprints Cares supporters, donors, and clients did not understand the full scope of the organization’s services or how they were complementary in nature. Girl on the Roof developed a graphic positioning


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs
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