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Face the Wind
My husband was raised in Dayton, Ohio, the birthplace of aviation pioneers Orville and Wilbur Wright. His dad, like the dads of many of his friends, worked at Wright-Patterson Air Force Base for decades. I recall the first time (and the second and third…) that my husband saw a North Carolina license plate with the moniker “First in Flight.” He went on a diatribe about how the Wright Brothers — and their planes — were from Ohio. He was not keen on North Carolina taking any cre


Building a Brand (case study)
REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research and benchmarking. Girl on the Roof president Carol Reeve was a founding member of the organization, leading the strategic planning and positioning efforts. Girl on the Roof crafted the organization’s brand, website, and case for support. When the organization hosted the first annual REACH Women’s Conference in 2020, Girl on the Roof developed


Customized Website Development (case study)
Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet Theatre for 22 years, beginning in 1980. She appeared prominently in the international dance scene and frequently danced with Mikhail Baryshnikov. She had a long and very successful career in ballet, which she attributes to specific steps of self-discovery — based on scientific principles — that she practiced to elevate her career. Ms. Jaffe


Designed for Storytelling (case study)
Imprints Cares is a Winston-Salem nonprofit striving to close the achievement gap. This organization takes a holistic approach to advancing literacy and expanding opportunities for children and their families. Prior to Girl on the Roof’s involvement with the organization, many Imprints Cares supporters, donors, and clients did not understand the full scope of the organization’s services or how they were complementary in nature. Girl on the Roof developed a graphic positioning
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