REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research and benchmarking. Girl on the Roof president Carol Reeve was a founding member of the organization, leading the strategic planning and positioning efforts. Girl on the Roof crafted the organization’s brand, website, and case for support. When the organization hosted the first annual REACH Women’s Conference in 2020, Girl on the Roof developed

Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet Theatre for 22 years, beginning in 1980. She appeared prominently in the international dance scene and frequently danced with Mikhail Baryshnikov. She had a long and very successful career in ballet, which she attributes to specific steps of self-discovery — based on scientific principles — that she practiced to elevate her career. Ms. Jaffe

Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs

Fresh off our success with neighboring Oak Ridge , Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the continued implementation and expansion of the Town brand. Incorporated in 1980 as the Knoxville population pushed west from downtown, Farragut is known locally for being a good place to purchase a home and raise a family, but it has struggled to develop an identity as a visitor destination. Girl on the Roof conducted a number of stakeholder inter