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Audience-Driven Strategies (case study)
Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap through the development of game-based, research-backed technology for early learners. In 2019, Girl on the Roof was hired to assist Hatch with communicating their strategic plan. Following this success, Hatch contracted with Girl on the Roof to craft the onboarding experience for the launch of Ignite by Hatch, a digital learning platform for


Asset Mapping + Strategy Development (case study)
The North Carolina Department of Natural and Cultural Resources contracted with Girl on the Roof to conduct a Heritage, Outdoor Recreation, and Arts Tourism Feasibility and Programming Plan for Jones County, the third least populated county in the State of North Carolina. The purposes of this project, as determined by the State, were to: Identify existing assets for arts, outdoor recreation, and heritage tourism opportunities in Jones County; Identify potential collaborations


Audience + Strategy Development (case study)
Fresh off our success with neighboring Oak Ridge , Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the continued implementation and expansion of the Town brand. Incorporated in 1980 as the Knoxville population pushed west from downtown, Farragut is known locally for being a good place to purchase a home and raise a family, but it has struggled to develop an identity as a visitor destination. Girl on the Roof conducted a number of stakeholder inter
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