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Google Ads Success Story (case study)
Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At that time her business was steady, but she knew it had the potential to grow significantly. Jessica was inspired by Girl on the Roof’s LOUDMOUTH program and wanted some counsel on how she could develop a meaningful give-back model for her business. Girl on the Roof facilitated a strategic identity session with Jessica that resulted in a strong


Asset-Based Branding (case study)
Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge, Tennessee with rebranding. The city was built during World War 2 as part of the Manhattan Project which produced the atomic bombs dropped on Hiroshima and Nagasaki, Japan. This complex history has haunted the city’s identity and thwarted its development. Girl on the Roof hosted a series of stakeholder interviews followed by a large community
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