Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs

I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co

As part of a project for the Tennessee Aging and Disability Resource Center, a division of the State of Tennessee Commission on Aging and Disability (TCAD), Girl on the Roof was hired to conduct primary and secondary stakeholder research centered around the state’s senior population. The two-fold objectives of the research were: to assess existing public and partner knowledge and opinions of TCAD and its services to identify and test strategies to promote TCAD’s services to a

The North Carolina Department of Natural and Cultural Resources contracted with Girl on the Roof to conduct a Heritage, Outdoor Recreation, and Arts Tourism Feasibility and Programming Plan for Jones County, the third least populated county in the State of North Carolina. The purposes of this project, as determined by the State, were to: Identify existing assets for arts, outdoor recreation, and heritage tourism opportunities in Jones County; Identify potential collaborations