Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet Theatre for 22 years, beginning in 1980. She appeared prominently in the international dance scene and frequently danced with Mikhail Baryshnikov. She had a long and very successful career in ballet, which she attributes to specific steps of self-discovery — based on scientific principles — that she practiced to elevate her career. Ms. Jaffe

Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At that time her business was steady, but she knew it had the potential to grow significantly. Jessica was inspired by Girl on the Roof’s LOUDMOUTH program and wanted some counsel on how she could develop a meaningful give-back model for her business. Girl on the Roof facilitated a strategic identity session with Jessica that resulted in a strong

I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co

There is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we gathered some common questions from clients and sat down with Carol. Q: How did you get into the field of marketing? Interestingly enough, I gravitated to it from an education in microbiology! I enjoy the aspects of creativity, strategic thinking, problem-solving, and analysis involved in marketing. Marketing combines the principles of res