Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At that time her business was steady, but she knew it had the potential to grow significantly. Jessica was inspired by Girl on the Roof’s LOUDMOUTH program and wanted some counsel on how she could develop a meaningful give-back model for her business. Girl on the Roof facilitated a strategic identity session with Jessica that resulted in a strong

Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a consultant, outsourced department head, and adjunct faculty member (teaching an undergraduate Marketing & PR class in 2012 and 2013). After losing their accreditation status due to financial problems, Florida Christian College approached Johnson University requesting a buy-out. After careful consideration and value assessment, Johnson agreed to purs

I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co

Fresh off our success with neighboring Oak Ridge , Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the continued implementation and expansion of the Town brand. Incorporated in 1980 as the Knoxville population pushed west from downtown, Farragut is known locally for being a good place to purchase a home and raise a family, but it has struggled to develop an identity as a visitor destination. Girl on the Roof conducted a number of stakeholder inter