Girl on the Roof was founded upon the principle that some messages are worth shouting. Although we believe this is a time to listen and

As part of a project for the Tennessee Aging and Disability Resource Center, a division of the State of Tennessee Commission on Aging and Disability (TCAD), Girl on the Roof was hired to conduct primary and secondary stakeholder research centered around the state’s senior population. The two-fold objectives of the research were: to assess existing public and partner knowledge and opinions of TCAD and its services to identify and test strategies to promote TCAD’s services to a

There is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we gathered some common questions from clients and sat down with Carol. Q: How did you get into the field of marketing? Interestingly enough, I gravitated to it from an education in microbiology! I enjoy the aspects of creativity, strategic thinking, problem-solving, and analysis involved in marketing. Marketing combines the principles of res

We have long shouted from the rooftops about the importance of positioning statements as the foundation for all marketing initiatives. (After all, a message worth shouting is a lot more effective.) Girl on the Roof is routinely asked to assist with projects that are further down the pipeline, like a website or a brochure. When planning these projects, we start with some standard questions: Why does your organization exist? What problem are you solving? Who is your audience? W