Building a Brand (case study) REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research...
Customized Website Development (case study)Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet...
Branding + Communications (case study) In 2020 (and continuing through 2021), Girl on the Roof was contracted by the White House Initiative on Historically Black Colleges and...
Audience-Driven Strategies (case study)Hatch Early Learning is an education technology company based in Winston-Salem, North Carolina that seeks to close the achievement gap...
Google Ads Success Story (case study)Dissertation coach Jessica Parker of Dissertation by Design approached Girl on the Roof to help her brand and market her business. At...
The Order of MarketingI was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co
Brand AuditOut of college, I worked for the Andrew Jergens Company. I rose through the ranks quickly to oversee claims substantiation...