We’ve all heard the old adage that “perception is reality” (whether that perception is accurate or not). In order for your organization to have its greatest impact and success, you must fully understand your relationships from the perspective of the other side (your clients, partners, employees and other stakeholders). A clear and accurate picture of how these stakeholders perceive your value – in time, talent, service, and reputation—is critical for your organization’s longe

Out of college, I worked for the Andrew Jergens Company. I rose through the ranks quickly to oversee claims substantiation...

We have long shouted from the rooftops about the importance of positioning statements as the foundation for all marketing initiatives. (After all, a message worth shouting is a lot more effective.) Girl on the Roof is routinely asked to assist with projects that are further down the pipeline, like a website or a brochure. When planning these projects, we start with some standard questions: Why does your organization exist? What problem are you solving? Who is your audience? W

A new semester began this week at Johnson University, where I resumed my role as the professor for a Marketing and PR class. I went into the class fully prepared, syllabus in hand, ready to bestow great knowledge and insight. But it was I who left changed last night by a simple truth spoken by a guest speaker, Stanley Taylor, a beloved friend of mine from Knoxville Leadership Foundation. It is a truth that I know, a truth that I hold dear, a truth that I have taught. But when