Fresh off our success with neighboring Oak Ridge , Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the continued implementation and expansion of the Town brand. Incorporated in 1980 as the Knoxville population pushed west from downtown, Farragut is known locally for being a good place to purchase a home and raise a family, but it has struggled to develop an identity as a visitor destination. Girl on the Roof conducted a number of stakeholder inter

Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge, Tennessee with rebranding. The city was built during World War 2 as part of the Manhattan Project which produced the atomic bombs dropped on Hiroshima and Nagasaki, Japan. This complex history has haunted the city’s identity and thwarted its development. Girl on the Roof hosted a series of stakeholder interviews followed by a large community

There is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we gathered some common questions from clients and sat down with Carol. Q: How did you get into the field of marketing? Interestingly enough, I gravitated to it from an education in microbiology! I enjoy the aspects of creativity, strategic thinking, problem-solving, and analysis involved in marketing. Marketing combines the principles of res

Determining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of “donor” or “business owner.” Effectively reaching your target audience requires that you understand who these people are . What motivates them? What do they value? Where do they get their information? How do they make their decisions? Start by looking at – and talking to – your existing customers. Note commonalities and try to group them base