We’ve all heard the old adage that “perception is reality” (whether that perception is accurate or not). In order for your organization to have its greatest impact and success, you must fully understand your relationships from the perspective of the other side (your clients, partners, employees and other stakeholders). A clear and accurate picture of how these stakeholders perceive your value – in time, talent, service, and reputation—is critical for your organization’s longe

Out of college, I worked for the Andrew Jergens Company. I rose through the ranks quickly to oversee claims substantiation...