The term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface you have with your target audience – be it your web site, signage, Twitter page, business card, an advertisement, print materials, phone call, hold message, voice mail … these are all touchpoints; and they are all opportunities to present your message. Stop for a moment and think about how many of these touchpoints you experience as you go th

I recently had an opportunity to submit some content to the author of a book on advice given by mothers. I’m sure there are far more that touch me daily, but there are two specific instances where my mother’s voice routinely transcends through time and space. To this day, I still apply these words regularly. The first was from grade school, when I was one girl in a group of three close girl friends. My mother continually cautioned me about groups of three: “In a group of thr

I had lunch earlier this week with a gentleman who runs a reputable production company in Knoxville. We happened upon the subject of...

Every organization has what I call “screaming children” – those issues which demand attention. It is, of course, human nature, to want to tend to the child who is screaming the loudest. However, practically speaking, addressing that issue may not be the most strategic move for the organization. That issue (the screaming child) may, in effect, go away (fall asleep) if simply left alone. Or, you may discover that one child is merely screaming because another child is not playin