There is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we gathered some common questions from clients and sat down with Carol. Q: How did you get into the field of marketing? Interestingly enough, I gravitated to it from an education in microbiology! I enjoy the aspects of creativity, strategic thinking, problem-solving, and analysis involved in marketing. Marketing combines the principles of res

I was sailing before I was born. Even nine months pregnant, my mother was crewing for my dad aboard a Pintail. Just weeks after my birth, my

I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks evaluating, assessing and analyzing expectations, responsibilities, processes and performances. What I discovered is that while there were very clear issues, the exact cause of them was unclear. Hearts were in the right place, but there was still an insurmountable disconnect. To help me get to the root of the issue – to uncover the exact poi

I’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake that matters.” I had a Project Coordinator named Melissa who was my eyes and ears at the main office of an ad agency in Louisville while I ran a satellite office in Cincinnati. She was fresh out of college and made her fair share of mistakes. But she learned quickly how to respond to mistakes. She would call me and say, “OK, I really messed