We have long shouted from the rooftops about the importance of positioning statements as the foundation for all marketing initiatives. (After all, a message worth shouting is a lot more effective.) Girl on the Roof is routinely asked to assist with projects that are further down the pipeline, like a website or a brochure. When planning these projects, we start with some standard questions: Why does your organization exist? What problem are you solving? Who is your audience? W

I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks evaluating, assessing and analyzing expectations, responsibilities, processes and performances. What I discovered is that while there were very clear issues, the exact cause of them was unclear. Hearts were in the right place, but there was still an insurmountable disconnect. To help me get to the root of the issue – to uncover the exact poi

I’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake that matters.” I had a Project Coordinator named Melissa who was my eyes and ears at the main office of an ad agency in Louisville while I ran a satellite office in Cincinnati. She was fresh out of college and made her fair share of mistakes. But she learned quickly how to respond to mistakes. She would call me and say, “OK, I really messed

Over the course of my career, I have served actively on more than ten nonprofit boards. Some of those organizations have had a pretty high profile, which enabled me to make some professional connections that helped strengthen my own business and expand my client base. But that's not why I served. When people ask how I have grown my businesses, I often credit in part the community work I have done in the various cities I've lived. The follow-up question is sometimes predictab