From Strategy to Execution (case study)Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a...
Asset Mapping + Strategy Development (case study)The North Carolina Department of Natural and Cultural Resources contracted with Girl on the Roof to conduct a Heritage, Outdoor...
Interview with the FounderThere is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we...
Building a Seaworthy OrganizationI was sailing before I was born. Even nine months pregnant, my mother was crewing for my dad aboard a Pintail. Just weeks after my birth, my
The Value of ProcessI recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks...
Responding to MistakesI’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake...
Oxygen Masks“Put on your own oxygen mask before assisting others.” It’s such a counter-intuitive statement, especially when I look over to my...
Screaming ChildrenEvery organization has what I call “screaming children” – those issues which demand attention. It is, of course, human nature, to want to...