Building a Brand (case study) REACH Women’s Network was first formed as an idea in 2017 and became a nonprofit 501(c)(3) in 2018 after extensive stakeholder research...
Customized Website Development (case study)Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet...
From Strategy to Execution (case study)Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a...
The Order of MarketingI was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me, this is co
Audience + Strategy Development (case study)Fresh off our success with neighboring Oak Ridge, Girl on the Roof was hired by the Town of Farragut, Tennessee to assist with the...
Asset-Based Branding (case study)Girl on the Roof was hired by Oak Ridge Convention and Visitors Bureau (now called Explore Oak Ridge) to assist the City of Oak Ridge,...