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Girl on the Roof in the News
We typically focus on shouting our client's messages, but here are a few recent press mentions and accolades for GotR.


From Strategy to Execution (case study)
Carol Reeve, Girl on the Roof founder and chief strategist, worked closely with Johnson University from 2009 –2017, serving as a...


Asset Mapping + Strategy Development (case study)
The North Carolina Department of Natural and Cultural Resources contracted with Girl on the Roof to conduct a Heritage, Outdoor...


Interview with the Founder
There is no question that Girl on the Roof has taken on the personality of its founder and Chief Marketing Strategist, Carol Reeve. So we...


Building a Seaworthy Organization
I was sailing before I was born. Even nine months pregnant, my mother was crewing for my dad aboard a Pintail. Just weeks after my birth, my


The Value of Process
I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks...


Responding to Mistakes
I’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake...


Oxygen Masks
“Put on your own oxygen mask before assisting others.” It’s such a counter-intuitive statement, especially when I look over to my...


Screaming Children
Every organization has what I call “screaming children” – those issues which demand attention. It is, of course, human nature, to want to...
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