Girl on the Roof was founded upon the principle that some messages are worth shouting. Although we believe this is a time to listen and learn, we also believe it is a time to shout from rooftops: “INJUSTICE ANYWHERE IS A THREAT TO JUSTICE EVERYWHERE!” (Dr. Martin Luther King, Jr)

We stand alongside our brothers and sisters of color in advocating for justice and equality. At the same time, we support the Winston-Salem Police Chief and the fine officers who have joined us – on and off duty – in peacefully protesting racism and police brutality. We are proud to live and work in a community that is earnestly and collaboratively seeking ways to tear down and rebuild systems that were designed to oppress people of color. 

"I used to think the systems in our country — education, justice, healthcare… — were broken. But I was challenged to reframe my thinking. I now understand that our systems are not broken; they are doing exactly what they were designed to do. Justice will not happen until those systems are deconstructed and reconstructed by leaders of integrity sitting at a much bigger table – a table that includes principled people of all colors, genders, religions, and sexual orientations. I want to help build that table."  –Carol Reeve, Founder and Chief Strategist at Girl on the Roof



Girl on the Roof is a branding and marketing firm that exists to amplify the message, exposure, and impact of start-up and purpose-driven organizations that aim to better the lives of others through education, arts, advocacy, and economic development. We do this by crafting shout-worthy messages and effective tools to communicate them. From strategic planning, identity, and graphic design to social media, web sites, and video production, GotR’s strategic marketing services generate impressive results for impressive organizations. In short, we do marketing that matters.


Girl on the Roof is located in Winston-Salem, North Carolina, known as the City of Arts & Innovation.
Our team members serve personally and professionally with their time, talent, and resources in order to help make our community a better place to live and work. Our LOUDMOUTH Program helps socially responsible businesses do the same thing. 
Good for them = Good for all of us.



Girl on the Roof is not an ad agency or a design shop. We are a strategic marketing firm. That distinction is what makes our creative SERVICES so effective (and our CLIENTS so happy).

Our employees and contractors alike are screened on the basis of character, competency, chemistry, and culture. If our name is on it, THIS is what it means.

marketing strategy


 strategic planning

brand audits

perception studies

audience insights

the Big Ideas 


marketing plans

social media plans

media calendars

resource maximization

budget + timelines



why, how, what



logo design

crafting the ask



content development

graphic design

video production

website, SEO, AdWords

social media, etc.




To play, press and hold the enter key. To stop, release the enter key.

To play, press and hold the enter key. To stop, release the enter key.


(sample video productions) 



We've been working with Girl on the Roof for several years, and they consistently exceed our expectations - always able to deliver high quality, creative, and outstanding results with exceptionally fast turnaround. They are, to the core, great communicators, and always know the right questions to ask and the right considerations to make. Every time I feel that a project will be complicated or hard to achieve our desired results, they blow me away with how easily they are able to get from our vague and complicated requirements to a great finished product. They've set the bar very high!!

Sally Harris, U.S. Department of Education


Girl on the Roof is a GSA Contract Holder, making us eligible to receive federal contracts.
We are also a certified woman-owned small business and a registered Historically Underutilized Business (HUB) with the State of North Carolina. 

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