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MARKETING THAT MATTERS

IS YOUR MESSAGE

WORTH SHOUTING?

Girl on the Roof is a branding and marketing firm that amplifies the message, exposure, and impact of purpose-driven organizations. Our clients strengthen communities through education, arts, advocacy, and socially and environmentally responsible economic development. 

At Girl on the Roof, we craft messages worth shouting from rooftops. Then we develop effective, measurable marketing strategies and tools to carry those messages to the desired audiences. From strategic planning, identity, and graphic design to social media, web sites, and video production, our strategic marketing services generate impressive results for impressive organizations. In short, we do marketing that matters.

OUR COMMUNITY

Girl on the Roof is located in Winston-Salem, North Carolina, known as the City of Arts & Innovation.
Our team members serve personally and professionally with their time, talent, and resources in order to help make our community a better place to live and work. Our LOUDMOUTH Program helps socially responsible businesses do the same thing.
Because 
Good for them = Good for all of us.

 

OUR ADVANTAGE

Girl on the Roof is more than an ad agency or a graphic design shop. We are a strategic marketing firm. That distinction is what makes our creative SERVICES so effective (and our clients so happy).

Our employees and contractors alike are screened on the basis of character, competency, chemistry, and culture. If our name is on it, THIS is what it means for you and for us.

marketing strategy

STRATEGY

 strategic planning

brand audits

perception studies

audience insights

the Big Ideas 

PLANNING

marketing plans

social media plans

media calendars

resource maximization

budget + timelines

 

MESSAGE

why, how, what

positioning

taglines

logo design

crafting the ask

 

EXPRESSION

content development

graphic design

video production

website design, SEO, Google Ads, social media, etc.

 

 

OUR WORK & RESULTS

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Watch some DIGITAL STORIES

(sample video productions) 

SHOUT-OUTS

 

When I led the White House Initiative on Historically Black Colleges and Universities, I wanted to nationally brand some of our groundbreaking efforts. Carol and the GOTR team were simply exceptional. They engaged us in a thoughtful process to capture precisely what I wanted. GOTR also demonstrated reasonableness and agility when unexpected complications arose. Without reservation or hesitation, I recommend GOTR for strategic marketing and branding needs.

Johnathan M. Holifield, J.D.
Author and Former Executive Director of the White House Initiative on HBCU 

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CERTIFICATIONS & ASSOCIATIONS

Girl on the Roof is a GSA Contract Holder, making us eligible to receive federal contracts. The US Women’s Chamber of Commerce and the Small Business Association have third-party certified Girl on the Roof as an Economically Disadvantaged Woman-Owned Small Business (EDWOSB). Girl on the Roof has also been certified by the State of North Carolina as an NC Small Business Enterprise (NCSBE) and is recognized as a Women’s Business Enterprise (WBE) by the City of Winston-Salem. Additionally, Girl on the Roof is a member of the Christian Community Development Association.