FROM THE ROOF
(a marketing blog)

  • Oxygen Masks

    It’s such a counter-intuitive statement, especially when I look over to my daughter seated next to me on the plane. As if I could bear to see her gasp even one time as I put my interests ahead of hers!

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  • A Responsive Experience

    Recently I introduced the idea of Responsive Design to my advanced Web Design class, detailing the term as both technical jargon as well as a theory in practice. Staying on top of developing...

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  • Brand Audit

    Out of college, I worked for the Andrew Jergens Company (now known as Kao Brands). I was responsible for claims substantiation, which is a fancy term for making sure we could legally say...

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