FROM THE ROOF
(a marketing blog)

  • First Things First

    We have long shouted from the rooftops about the importance of positioning statements as the foundation for all marketing initiatives. (After all, a message worth shouting is a lot more effective.)

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  • Collateral Damage of a Fast Pace

    On a walk this morning, my husband and I came across a deer that had been struck by a vehicle and lay on the side of the road. It was mortally wounded but still alive, terrified and suffering greatly.

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  • Oxygen Masks

    It’s such a counter-intuitive statement, especially when I look over to my daughter seated next to me on the plane. As if I could bear to see her gasp even one time as I put my interests ahead of hers!

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