Brand Audit
Out of college, I worked for the Andrew Jergens Company. I rose through the ranks quickly to oversee claims substantiation...
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First Things First
We have long shouted from the rooftops about the importance of positioning statements as the foundation for all marketing initiatives....
The Value of Process
I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry. I spent weeks...
Responding to Mistakes
I’ve often told people who work for me, “I don’t expect you to be perfect. We all make mistakes. It’s about how you respond to a mistake...
Doing Well by Doing Good
Over the course of my career, I have served actively on more than ten nonprofit boards. Some of those organizations have had a pretty...
Collateral Damage
On a walk one morning, my husband and I came across a deer that had been struck by a vehicle and lay on the side of the road. It was...
Oxygen Masks
“Put on your own oxygen mask before assisting others.” It’s such a counter-intuitive statement, especially when I look over to my...
Dark Side of the Lorax
A new semester began this week at Johnson University, where I resumed my role as the professor for a Marketing and PR class. I went into...
Touchpoints
The term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface...
My Mother's Advice
I recently had an opportunity to submit some content to the author of a book on advice given by mothers. I’m sure there are far more that...
On Grammar
I had lunch earlier this week with a gentleman who runs a reputable production company in Knoxville. We happened upon the subject of...
Screaming Children
Every organization has what I call “screaming children” – those issues which demand attention. It is, of course, human nature, to want to...
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