As the City of Arts and Innovation, Winston-Salem is home to a thriving startup economy. (It's what enticed us to relocate to this city back in 2017.) We love the camaraderie and entrepreneurial spirit that abounds in Winston-Salem, and we are proud to be a partner in the entrepreneurial ecosystem. Girl on the Roof founder Carol Reeve serves as a guest lecturer and marketing mentor for several area business accelerators, and we love working with our startup clients.

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Declared by The New York Times as “America’s Quintessential American Ballerina,” Susan Jaffe was a principal dancer of American Ballet Theatre for 22 years, beginning in 1980. She appeared prominently in the international dance scene and frequently danced with Mikhail Baryshnikov. 

She had a long and very successful career in ballet which she attributes to specific steps of self-discovery based on scientific principles that she took to elevate her career. Ms. Jaffe began sharing these steps with others and eventually turned them into a workshop that she has given across the country. 

In 2019, Ms. Jaffe decided to make her workshop available as an online course. She hired GotR to develop her brand identity and shout-worthy positioning. We then designed a website where users can enroll in her online workshop, register for an in-person workshop, and find tools and meditations to help them on their journey.

STARTUP clients

5th Element Groupe

ACCESS Center for Equity + Success

Bottle Rocket Films

Bitsy Advisor

CHRISTALine Studios

Dissertation by Design

Early Groove



PB&J (play, book & jam)

Profusion Strategies

Susan Jaffe Series

Venture Cafe

West End Learning


Great job by Girl on the Roof - went above and beyond to provide an excellent finished product. Handled our dynamic pivots and feedback with quickness and polish.
(Google 5 star review)