Carol ReeveOct 24, 20172 minAudience PersonasDetermining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of “...
Carol ReeveOct 27, 20151 minTouchpointsThe term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface yo...