What We Do

Girl on the Roof specializes in developing messages that position businesses, nonprofits and individuals for greatness… messages that are worth shouting from the rooftop.

The View Is Better Up Here

Let Girl on the Roof facilitate a strategic positioning session that helps your organization emerge more passionate, more focused and more shout-worthy.  We ask questions from a new perspective, with the goal of seizing your competitive edge and rekindling the romance you once had with your job.

One of Many

While shouting from rooftops has its place, it is only one of many marketing tools in our toolbox.  Web, social media marketing, public relations, print, events, TV/video production, advertising and partnerships are among our offerings.  But whatever we develop will be done through the lens of the positioning statement. After all, why would we waste our breath shouting one message if your web site shouts another?

Services

•  strategic planning
•  brand positioning
•  identity, logo
•  copywriting
•  web and graphic design
•  search engine optimization
•  social media marketing
•  TV/Video production
•  public relations
•  event planning
•  advertising
•  shouting from rooftops

SEO Case Study

Johnson University contracted Girl on the Roof to strengthen their SEO so prospective students could find them online..  At the point of hiring, Johnson University was not ranking on the first five pages of Google for any of their keywords (including “Christian University Knoxville,” “ministry degree,” “finish degree Knoxville” and others).  Here are some highlights of the results we achieved:

  • Page views and unique visitors doubled over a six-month period.
  • Average amount of time spent on the website increased by 50%.
  • Users who landed (from search engines) on SEO-enhanced pages of the web site increased by 800%.
  • Enrollment is at a record high.

Social Media Case Study

Centerstone Research Institute contracted Girl on the Roof to assist them with positioning, a new website and the launch of a social media campaign.  Here are some highlights:

  • After the launch of the social media campaign began, CRI’s website traffic tripled.
  • In the first two weeks of the campaign, Twitter followers doubled.
  • In the first two weeks of the campaign, the “reach” of the CRI Facebook page went from from almost nothing (14 people reached per week) to over 29,000 people reached at the peak of the campaign.