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I was speaking with a client a few weeks ago about the appropriate order for developing and implementing a marketing plan. To me this is common sense, but it was a bit of a revelation for the client. He runs a large organization and has countless areas of expertise; admittedly, he says, marketing is not one of them. So he asked me to write the steps down for him so he could reference them as we go through the process together.

1. Strategic Planning. Before you can figure out your messaging and the appropriate ways to get that messaging out to your audience, you need to determine what it is you should be focusing on: what works, what doesn’t, what’s profitable, what’s growing, who your competition is and how you are superior. These questions – and many more – are answered in a strategic planning session. Read the rest of this entry »

I am fortunate to have a crafty, budget-minded and ever-patient IT department at Girl on the Roof. It is comprised of my husband, who happens to be a talented corporate attorney employed by someone else (who pays him), and my treasured old friend, Greg Adkins. (Saxton Rose, a witty professional bassoon player helps out from time to time, too.)

Greg is the web designer at New Frame Media (www.newframemedia.com) who created the Girl on the Roof web site from a photo that I had taken with my iPhone of a quick sketch I had drawn with colored pencils.  Seriously.  And it was ready for my review the next day.
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