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The term “touchpoints” has been used in marketing for a long time. But the concept of it is still lost on some people. Every interface you have with your target audience – be it your web site, signage, Twitter page, business card, an advertisement, print materials, phone call, hold message, voice mail … these are all touchpoints; and they are all opportunities to present your message.

Stop for a moment and think about how many of these touchpoints you experience as you go through your day. If you live in a busy city, this could reach into the millions. But how many of those really made an impression on you? How many do you remember? How many would you act upon?
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