Filed Under (Musings, Strategy) by Carol Reeve on 12-08-2010
Over the course of my career, I have served actively on seven nonprofit boards in Cincinnati and Knoxville. Some of those organizations have had a pretty high profile, which enabled me to make some professional connections that helped strengthen my own business and expand my client base.
When people used to ask how I grew Reeve Communications (my former business, in Cincinnati) to nearly 50 clients in three years, I would give credit in part to the community work I had done. The next question was predictable: “Do you have some suggestions for how I could get on some boards?” Um, yeah, get involved with the organizations you care about; get your hands dirty. That answer didn’t typically go over well, because most of the time the asker was looking for a short cut. Read the rest of this entry »
Filed Under (Strategy) by Carol Reeve on 24-06-2010
In my career, I have had the opportunity to market a wide range of products including soap, insurance, thermal spray-coated space shuttle parts, toilet paper, fertility services, OTC drugs and positive character qualities. The list goes on and on. Through this broad range of experience over the last 15 years, I have reached the conclusion that the rules of marketing are about 92% the same, no matter what you’re selling. Read the rest of this entry »
Filed Under (Spotlight) by Carol Reeve on 12-12-2009
Welcome to the official Girl on the Roof web site, including the From the Roof blog. My intent for this blog is to…
1) provide some marketing and strategy tips and
2) to shine light on some people and organizations who are making a difference in the lives of others.
If you have marketing-related questions, or if you have suggestions for some people/orgs to spotlight (particularly in the Knoxville and Cincinnati areas), please let me know.
I will also use the blog to make GOTR (Girl on the Roof) announcements. And, well, let’s face it, I’ll probably ramble on about this or that. In any case, you can search by topic (Strategy, Spotlight, Musings) in the menu bar on the right so you can more easily find what you’re looking for.
Thanks for visiting! Before you leave, please sign up to follow me on Twitter (I promise not to tweet the mundane details of my life). Then come back often! The view is great from the roof!
