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	<description>marketing strategies for small business and non-profit organizations.</description>
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		<title>The SHOULDs of Marketing Plans</title>
		<link>http://www.girlontheroof.com/2012/01/marketing-plans/</link>
		<comments>http://www.girlontheroof.com/2012/01/marketing-plans/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:17:21 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=629</guid>
		<description><![CDATA[Developing a marketing plan isn’t rocket science.  But here are some important points to keep in mind. A good Marketing Plan should…have its foundation in a solid Strategic Plan that was professionally facilitated with key shareholders including all board members. It should NOT be written by an outside consultant, because the board and committee members will not [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Merry Christmas</title>
		<link>http://www.girlontheroof.com/2011/12/holiday/</link>
		<comments>http://www.girlontheroof.com/2011/12/holiday/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 21:58:50 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[nonprofit]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=619</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Value of Process</title>
		<link>http://www.girlontheroof.com/2011/11/value-of-process/</link>
		<comments>http://www.girlontheroof.com/2011/11/value-of-process/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 23:33:43 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[objective]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=572</guid>
		<description><![CDATA[I recently counseled a client through a difficult human resources issue. Like most human issues, it was not cut and dry.  I spent weeks evaluating, assessing and analyzing expectations, responsibilities, processes and performances. What I discovered is that while there were very clear issues, the exact cause of them was unclear. Hearts were in the [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Audience Profiling</title>
		<link>http://www.girlontheroof.com/2011/09/audience-profiling/</link>
		<comments>http://www.girlontheroof.com/2011/09/audience-profiling/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 14:44:24 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Knoxville]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=568</guid>
		<description><![CDATA[Determining your target audience is critical to your marketing success. And that determination is about a lot more than just a label of  “donor” or “business owner.” Effectively reaching your target audience requires that you understand who these people are. What motivates them? What do they value? Where do they get their information? How do [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sipping from a Firehose Wearing Fictional Shoes</title>
		<link>http://www.girlontheroof.com/2011/09/event-objectives/</link>
		<comments>http://www.girlontheroof.com/2011/09/event-objectives/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 12:10:53 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Knoxville]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[objective]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=563</guid>
		<description><![CDATA[(or Event Objectives) I led a marketing workshop recently for Knoxville Leadership Foundation, a nonprofit organization that supports other area nonprofits through education, partnership development, organizational assessment and other resources. After the workshop I conducted a group exercise for Executive Directors of current KLF partners in the Center for Communities program.  The EDs gathered into [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Innovation</title>
		<link>http://www.girlontheroof.com/2011/08/innovation/</link>
		<comments>http://www.girlontheroof.com/2011/08/innovation/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:14:36 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=561</guid>
		<description><![CDATA[The recent news about Steve Jobs stepping down from Apple was disheartening to all of us in the information technology field. Under the visionary leadership of Steve Jobs, Apple was transformed from a fringe computer company to the world’s leader in innovation. A transformation like this requires passionate vision – vision that sees way beyond [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Textable Startup Tips</title>
		<link>http://www.girlontheroof.com/2011/04/startup-tips/</link>
		<comments>http://www.girlontheroof.com/2011/04/startup-tips/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 10:46:11 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=542</guid>
		<description><![CDATA[I am saddened by the statistics I have heard recently about today’s teenagers…specifically about how the average cell phone bill of a teenager would reflect zero minutes of talk time. It’s all about texting. I heard a quote from a teenager recently who said, “Talking on the phone is too personal.” Wow. I remember talking [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>My Mother&#8217;s Advice</title>
		<link>http://www.girlontheroof.com/2011/03/mothers-advice/</link>
		<comments>http://www.girlontheroof.com/2011/03/mothers-advice/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 14:40:46 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=540</guid>
		<description><![CDATA[I recently had an opportunity to submit some content to the author of a book on advice given by mothers.  I’m sure there are far more that touch me daily, but there are two specific instances where my mother’s voice routinely transcends through time and space.  To this day, I still apply these words regularly. [...]]]></description>
		<wfw:commentRss>http://www.girlontheroof.com/2011/03/mothers-advice/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Poised for Success</title>
		<link>http://www.girlontheroof.com/2011/01/poised-for-success/</link>
		<comments>http://www.girlontheroof.com/2011/01/poised-for-success/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:10:24 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=518</guid>
		<description><![CDATA[It&#8217;s been a long time since I made my last blog post, which was allegedly the first in a series. Some of you have asked for the rest of the info. My apologies. I maintain another blog for a client, and that one has taken priority (the old plumber&#8217;s pipes, I guess).  I am serving [...]]]></description>
		<wfw:commentRss>http://www.girlontheroof.com/2011/01/poised-for-success/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>SCRAPE by</title>
		<link>http://www.girlontheroof.com/2010/10/scrape-by/</link>
		<comments>http://www.girlontheroof.com/2010/10/scrape-by/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 13:47:51 +0000</pubDate>
		<dc:creator>Carol Reeve</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.girlontheroof.com/?p=514</guid>
		<description><![CDATA[I was recently asked to give a presentation on Marketing to a group of nonprofit leaders. It’s a tough economy for just about everyone, but few have experienced the scarcity more than nonprofits and government agencies (recent news of inflated salaries did not include the Knoxville area). I knew that most of these leaders had [...]]]></description>
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		<slash:comments>5</slash:comments>
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