About Us

Knoxville Marketing Firm

Girl on the Roof is located in Knoxville, TN and serves the Southeastern region and the greater Cincinnati area.  Clients include individuals, small to mid-sized businesses and nonprofit organizations aiming to make a difference in the lives of others.


Carol Reeve - strategic marketing expertCarol Reeve, Chief Marketing Strategist, approaches marketing with uncommon insight gleaned from nearly 20 years of experience.  Her résumé includes brand management roles at Kao Brands and Liberty Mutual, award-winning identity and advertising campaigns for small businesses up to Fortune 100 companies, and brand integration strategies for Procter & Gamble, General Mills, Samsung and others.  Carol now applies her skills to small businesses and nonprofit organizations, where good marketing can change lives. Carol serves on multiple nonprofit boards, manages the LinkedIn group Knoxville Nonprofit Resources, teaches marketing and PR at Johnson University and is a preferred consultant for Knoxville Leadership Foundation. Carol was named to Knoxville’s Top 40 Under 40 Business and Community Leaders for 2012.


Greg Adkins director of web servicesGreg Adkins, Director of Web Services, has been doing web design for nearly a decade, including the development of eight web sites for Girl on the Roof clients. It was only recently that he left his “day job” as a worship leader and musician to step onto the roof. Greg is a Mac-loving, coffee-chugging, sentimental techy with perfectionist tendencies and a keen sense of what works (and what doesn’t) in web design.





Iris Cole - strategic planningIris Cole, Contractor Extraordinaire, has more than 10 years of experience in administration and project management. She specializes in the management of multi-faceted projects, combining her experience in the areas of start-up, strategic planning, risk management, marketing, fundraising and corporate responsibility.  Her portfolio spans various industries/sectors including government, energy, development/construction, transportation, pharmaceutical, environmental impact, education and the arts. Iris is Puerto Rican and currently resides in Valencia, Spain. She is effortlessly bi-lingual, eloquent in both English and Spanish.



Advisory Board

Tricia Brennesholtz has more than 20 years of experience in executive coaching, leadership development, talent management and strategic human resources. Tricia has a genuine passion for helping people maximize their strengths. She holds a BA from the University of Michigan and a MSM from Walsh College. Tricia has multiple certifications in psychometric assessment tools and is an executive coach.

Mark Nelson, a 1987 graduate of Johnson University, is the lead pastor of Crossings, a multisite church that meets in two locations in downtown Knoxville. Prior to entering the world of church planting in 2007, Mark and his wife Monica spent 6 ½ years in youth ministry in Knoxville and 10 years in campus ministry at Purdue University. Mark is highly regarded for his wise counsel and cool head in challenging situations.

Kevin Reeve is a VP/Assistant General Counsel for Ruby Tuesday. Kevin attended Miami University and the University of Cincinnati College of Law. He has held legal counsel roles in a publicly traded company, a large firm (400+ attorneys), a small firm and a solo practice. Kevin’s specialties include intellectual property, contracts, franchise, securities, and growth and risk management strategies. He is licensed to practice law in Ohio and Tennessee.

Daniel Watson is the Co-Founder and Executive Director for The Restoration House, a nonprofit organization serving low-income single-mother families in East Tennessee. Daniel serves on multiple boards and is a well-respected community leader and national advocate for single-parent families. He was named as one of Knoxville’s Top 40 Under 40 Community and Business Leaders in 2010. Daniel is a graduate of Johnson University.