Doing Well by Doing Good
Filed Under (Musings, Strategy) by Carol Reeve on 12-08-2010
Over the course of my career, I have served actively on seven nonprofit boards in Cincinnati and Knoxville. Some of those organizations have had a pretty high profile, which enabled me to make some professional connections that helped strengthen my own business and expand my client base.
When people used to ask how I grew Reeve Communications (my former business, in Cincinnati) to nearly 50 clients in three years, I would give credit in part to the community work I had done. The next question was predictable: “Do you have some suggestions for how I could get on some boards?” Um, yeah, get involved with the organizations you care about; get your hands dirty. That answer didn’t typically go over well, because most of the time the asker was looking for a short cut. Read the rest of this entry »