92% of Marketing
Filed Under (Strategy) by Carol Reeve on 24-06-2010
In my career, I have had the opportunity to market a wide range of products including soap, insurance, thermal spray-coated space shuttle parts, toilet paper, fertility services, OTC drugs and positive character qualities. The list goes on and on. Through this broad range of experience over the last 15 years, I have reached the conclusion that the rules of marketing are about 92% the same, no matter what you’re selling. Read the rest of this entry »